A Playbook For Organizational Transformation
Clearly, transformation is the new normal. Yet, for the many successes, there are failures. So why change at all? Here's an apt quote from an old McKinsey & Company report: "To meet our performance goals — or to stay ahead of the competition — we need to reinvent ourselves. Virtually everything about the way we do business must change."
How To Transform Your Organization For Success
To ensure that you can successfully complete your business transformation journey, here's a road map that you can use in your own change process:
1. Define the process to get there.
Similar to top-down direction-setting, the leadership team should establish a vision and define the strategy to reach your goals. Key idea: Communicate early and often. It’s not enough to spend three hours describing your vision at the company meeting and then never talk about it again. Develop a short five-minute pitch and repeat it at company meetings, in newsletters and employee communications, and in meetings with key staff to help drive home the point.
2. Align activities and responsibilities.
Once you have a roadmap, realign your focus and your people around your key strengths. "We made critical investments where we had gaps to advance our vision. Then we needed to get out of the way so that our employees could deliver true value to the organization." Key idea: Lift people up. "One of the things that we tried to do when we defined our capabilities and roles was to use the process as an opportunity to lift people up and out." Not only can you invest in highly capable leaders to move the ball forward, but you can also redefine responsibilities and create new roles that motivated your team to achieve in new ways.
3. Define 'rules' to live by.
Adopt values for how you do business and help your customers succeed. "We pride ourselves on doing the right thing and keeping our promises, delivering innovative outcomes, being the best at what we do, nurturing long-term partnerships and empowering our people to be successful." Key idea: build in success. Your organization’s success depends on employee and customer success. Give employees the tools they need to take your vision to customers.
There’s nothing easy about change. Almost everyone fears the unknown, especially those affected most by transformation initiatives. That’s why a thoughtful transformation strategy is mission critical. It keeps everyone focused on the mission and moving in the same direction. It will also go a long way toward instilling confidence and getting buy-in for your plans. Think of it as your playbook for success.
Source: forbes.com
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